•Job Type: Full Time
•Job Role: Marketing Executive
•Experience: 2 – 3 years
•Job Field: Education
•Salary Range: NGN120,000 – NGN180,000
We are looking for an experienced and result-driven Marketing Executive who will use a multitude of platforms to convert ads and promotions into increased revenue by seeking to build brand awareness through traditional and media campaign to promote the school’s products and services. The role of the marketing executive will encompass creative, analytical, digital, commercial and administrative responsibilities by working closely with other employees in social media and admissions.
What you will be doing
•Overseeing and developing marketing campaigns.
•Conducting research and analyzing data to identify and define audiences.
•Devising promotional activities and presenting ideas and strategies.
•Writing and proofreading creative copy by creating editorial and content creation calendars for the school’s various media platforms and outlets.
•Updating databases and using a customer relationship management (CRM) system.
•Coordinating internal marketing and the school’s organization’s culture.
•Monitoring performance by maintaining websites and looking at data analytic.
•Managing and planning promotional marketing campaigns by organizing events and product exhibitions.
•Managing the design, negotiation and placement of billboards, traditional media ads on TV and radio, social media ads and email blasts.
•Collecting, analyzing market research data and conducting market research to determine target audience’s needs, wants, habits, interests and other relevant factors that will be used in creating targeted marketing campaigns.
•Researching previous successful campaigns to understand what worked, what didn’t and what can be improved.
•Analyzing metrics at strategic moments to ascertain successes.
•Compiling informed reports to guide all marketing-related efforts.
•Build brand awareness through various media outlets
•Decide which media format (print, television, radio, web, billboard) best suits the assignment
•Work with the social media and admissions team to collaboratively create an ad campaign
•Partaking in marketing workshops to enlarge your skill set.
•Perform related duties that may be assigned.
Ideal candidate profile
•BSc in Marketing, Communications, Public Relations, Journalism or any relevant field.
•Communication and computer skills are highly essential.
•Great understanding of social media marketing techniques is required.
•Certifications in digital and Internet marketing is an added advantage.
•Knowledge of social media analytic, interactive marketing techniques and social media networking strategies.
Knowledge, Skills and Abilities…
•Good teamwork skills
•Communication skills and networking ability
•Strong attention to details
•Good organization and planning skills
•Creativity and writing skills
•Strong work ethic
•Good customer service skills
•Unrivaled networking techniques.
•Superb research, presentation, and bargaining skills.
•Refined and modifiable written communication abilities.
•Insightful, pragmatic, and imaginative.
Interested and Qualified Candidate should send CV to firstname.lastname@example.org with Marketing Executive as subject of the mail.
Note: Only successful candidates will be contacted.
To apply for this job email your details to email@example.com